Childhood Obesity A Growing Epidemic - 1099 Words

From gym to honor roll There is a growing epidemic in our country, its called obesity. In fact, according to the Center for Disease Control and Prevention (CDC), childhood obesity has doubled in children and quadrupled in adolescents in the past 30 years, and in 2012 more than one third of children were overweight and obese. There are countless reasons as to why this epidemic has gained so much weight over the recent decades, often people say; it is an inherited tendency to put on pounds, lack of good nutrition and diets, or simply because we are too busy or too lazy to exercise. The truth is, physical activities and dietary behaviors of young Americans are influenced by many sectors of society. Including; the families and cultures we†¦show more content†¦Physical education has numerous psychological, sociological, and physiological benefits. At its core, proper physical education class helps children become more intelligent, learn cooperation and teamwork, reduce stress, im prove self-confidence and develop self-esteem. We often hear about the physical benefits of exercise and less about the psychological benefits promoted through physical activity. In fact, multiple researches suggest that physical activity increases academic performance and supports a positive outlook that is contributive to learning gains. Physical activity stimulates various brain chemicals that leave you feeling focused, more relaxed, and happier. A recent study by Fotuhi, M. confirms that exercise enhances both neurogenesis (the creation of new brain cells in regions of the brain associated with higher-order thinking and recall) and experience-dependent synaptogenesis (the formation of synaptic connections between neurons in response to learning and sensory input from the environment). Specifically, physical activity appears to stimulate the production of a protein called brain-derived neurotrophic factor (BDNF), which helps neurons and synapses grow. In fact, BDNF has been liken ed to fertilizer for the brain (Conyers, M., and D. Wilson p. 40). Students across the globe are struggling in their

Ad Councils Aids Campaign - 996 Words

Problem Statement: The Ad council AIDS campaign wasn’t successful launched the against AIDS campaign, low acceptance by the publicity due to promiscuity and mislead people to have casual sex and create thinking that use condom can be avoid risk with AIDS infection. Woman group felt the ads only emphasize responsibilities on woman but not on man and the men group suspected the credibility use of condoms may not able to prevent AIDS efficacy. Suggested Ad council to have another AIDS campaign to targeted group on heterosexually active woman, due to woman was high involvement with sexual activities from the figured 52% having had two to five sex partners, 21% for six or more partners reported. In other hand, woman seems more†¦show more content†¦Advertisement proposed The advertisement poster looks like: The poster shown Audrey Hepburn said â€Å"I love myself† and point the man to the direction toward hospital for healthy checkup. Audrey Hepburn is super famous during the year 1953 – 1993, even now. Ad council will invite Audrey. Hepburn to take photo shoots for against AIDS posters. Audrey Hepburn is an icon during the time, and she has capabilities to influence people (female or male) to have high conscious on life and take care themselves like her. Advertisement objective: To against AIDS and to prevent HIV virus spread out, since no vaccine to cure AIDS’s infection. Specific message: Bring by famous actress Audrey Hepburn: Love yourself, to have better future! Campaign: Invite Audrey Hepburn as a spokesman for the against AIDS campaign. Execute continuously one year non stop events, seminars and speeches in school, college, university, and business organization to talk about the negative outcome andShow MoreRelatedBackground Information About The Agency Essay1154 Words   |  5 Pageshearing aids and how volume affects how bilingual children are affected when hearing English speech sounds that are not in their language. During the project I was asked to work with a local advertising agency to ensure the message and images were suitable for placement within the Hispanic community. I collaborated with several Spanish speakers to ensure the English and Spanish message flowed consistently and matched both conversational English and Spanish. Check 4 Baby Sign Project: Ad Council IRead MoreReasons For The Hostages Were Journalists And Aid Workers1759 Words   |  8 PagesISIL continued to demand ransom payments and other concessions from foreign governments in exchange for the return of hostages, and it executed the hostages if the governments refused. Most of the hostages were journalists and aid workers, but in late December 2014 the group captured a Jordanian pilot after his fighter jet crashed during a mission against ISIL in Syria. News of the pilot’s capture met with consternation in Jordan, where a large proportion of the public had opposed the country’s participationRead MoreEssay about Israel And The Palestinians2991 Words   |  12 Pagesthe River Jordan since 1967. It has an extremely varied geography and climate. Most of the coastline lies on the Mediterranean Sea. In the south are the valleys of Jezreel and Hulveh. There is the lake Tiberias and in the east the hills of Samaria ad Judea on the west bank. There is also the Negev desert to the south, which makes up sixty percent of the total land area. Coastal inhabitants face a hot but temperate climate with more rain relative to the north. Inland temperatures are cooler withRead MoreMarketing Communications Notes17720 Words   |  71 Pagesoutlined in the accompanying video. Do these companies make money? Some do, most don’t ... at least not over the long term. Those that sell bona fide products that produce the desired results with the required effort stated in their promotional campaigns do. Those that sell hyped products that fail to deliver promised results or benefits often find that as the market in one country dries up, they are forced to make a costly move to another country. 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The council presidency rotates every six months (weighted voting system is used). France, Germany, Italy and the UK have the most votes while tiny has the fewest. The allocation of votes is in rough proportion to the population and economicRead MoreThe Origin, Development and Significance of Human Rights10255 Words   |  42 Pagesrulings subsequently were endorsed by the UN General Assembly, applied a cautious approach to allegations of crimes against humanity, it nonetheless made the treatment by a state of its own citizens the subject of international criminal process. The ad hoc international criminal tribunals established in 1993-94 for the prosecution of serious violations of International Humanitarian Law in the former Yugoslavia and Rwanda were its first heirs on th e international plane. Both courts were empowered toRead MorePractical Guide to Market Research62092 Words   |  249 Pagestrade of an industrial (now business to business) market researcher. Then, with terrifyingly few years of experience under my belt, I set forth on my own and established Business Market Research, a market research agency which carried out all types of ad hoc consumer and business to business surveys. Twenty five years later I sold BMR and after a short period as a consultant, formed B2B International where I have worked for the last eight years. This potted history of my career is to convey to youRead MoreGsk Annual Report 2010135604 Words   |  543 Pagesapproach include: being more open with our intellectual property; being more open with our resources; and being more open with our data and compounds. Additional RD sites in the USA and the UK are focused on the development of new medicines to treat HIV/AIDS and drug resistant bacteria, while vaccine resea rch is conducted in Rixensart (Belgium). Through these RD efforts, we are addressing the prevention and treatment of all three of the World Health Organization’s (WHO) priority infectious diseases. TheRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesnumber of these cases and their learning insights. It can certainly be used in training programs and even appeal to nonprofessionals who are looking for a good read about well-known firms and personalities. TEACHING AIDS As in previous editions, you will find a plethora of teaching aids and discussion material within and at the end of each chapter. Some of these will be common to several cases, and illustrate that certain successful and unsuccessful practices are not unique. Information Boxes

Jane Austens Pride and Prejudice - 1061 Words

To Be or Not to Be People are often seen basing their lives off of society’s standards. Many writers criticizes the influence that society has over its members. The romantic novelist Jane Austen satirizes her society and those who follow it. One of her most famous works, Pride and Prejudice, is a great example of this satire. Throughout the novel she explores the effects of society through her characters. In Jane Austen’s novel Pride and Prejudice, she divulges the central theme of society and social class through the characters Elizabeth Bennet, Mr. Darcy, and Lady Catherine. The first character that Austen uses to analyze this theme is Elizabeth Bennet. Austen describes Elizabeth as â€Å"uncommonly intelligent† (qtd. in Auerbach 135).†¦show more content†¦She speaks in a peremptory voice because of her place in society. Austen mocks the â€Å"hyper- class-conscious† aristocracy through Lady Catherine’s character (1). Lady Catherine depends on social status order for a sense of security and self-worth. Lady Catherine refuses to tolerate Elizabeth’s stubbornness, independent thoughts, and desire to marry Darcy (Auerbach 140). She feels that a union formed between Elizabeth and Mr. Darcy threatens the security that her status provides. Lady Catherine exclaims, â€Å"[F]or do not expect to be noticed by his family and friends, if you wilfully act against the inclinations of all. You will be censured, slighted, and despised, by everyone connected with him. Your alliance will be a disgrace; your name will never be mentio ned by any of us (Austen 305). She refuses to recognize the individuality and expects everyone to follow the mold created by the society. Seth Cassel explains that â€Å"Lady Catherine’s proud status- oriented character primarily helps establish Elizabeth as a strong-willed individual†¦Ã¢â‚¬  (1). Elizabeth does not let Lady Catherine’s prejudice destroy her pride or happiness. In summary, Jane Austen explores the theme of society and social class in Pride and Prejudice. Critics claim: Pride and Prejudice contains many elements of social realism, and it focuses on the merging of the bourgeoisie and the aristocracy during the era of the Napoleonic wars and at the beginningShow MoreRelatedJane Austens Pride and Prejudice2020 Words   |  9 PagesJane Austens Pride and Prejudice Jane Austen was born on December 16, 1775 to the Reverend George Austen and his wife in Hampshire, England. The sixth child out of the seven, Jane was educated mostly at her home although she and her sister, Cassandra, were sent away to school for several years when they were young. Austen wrote several novels when she was in her teens, but her major works were written later on in her life. Pride and Prejudice, was first publishedRead MorePride and Vanity in Jane Austens Pride and Prejudice814 Words   |  4 PagesPride and Vanity in Jane Austens Pride and Prejudice      Ã‚   Vanity and pride are different things, though the words are often used synonymously. A person may be proud without being vain. Pride relates more to our opinion of ourselves, vanity to what we would have others think of us. In her novel, Pride and Prejudice, Jane Austen makes the point that an excess of pride or vanity is indeed a failing. Pride, observed Mary, . . . is a very common failing, I believe. By all that I have ever readRead MoreEssay on Jane Austens Pride And Prejudice1580 Words   |  7 Pagesabove him. On the other hand, an individual with too little pride has an attitude of mediocrity and this hinders self-realization. Disproportionate pride blinds moral judgment, creates intolerance and deters relationships. 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For example, compares â€Å"pride† to â€Å"vanity,† a wordRead More Jane Austens Pride and Prejudice Essay2080 Words   |  9 PagesJane Austens Pride and Prejudice It is a truth universally acknowledged that a single man in possession of a good fortune, must be in want of a wife Jane Austen used this quote to open her second book, Pride and Prejudice, which was first published in 1813. This is a story of the attitudes towards love and marriage in the nineteenth century, through the eyes of a number of people in different family situations and levels of society. It explores what was socially acceptable and Read MoreEssay on Jane Austens Pride and Prejudice993 Words   |  4 PagesJane Austens Pride and Prejudice In this essay I will be exploring the first chapter of the novel Pride and Prejudice in terms of how successful it is as an opening chapter and what it tells us about the rest of the story. One of the most famous first lines in literature is the opening to the book: It is a truth universally acknowledged, that a single man in possession of a large fortune must be in want of a wife. In this sentence, Austen immediately accomplishesRead MoreJane Austens Pride and Prejudice Essay1276 Words   |  6 PagesPride and Prejudice Essay: Own Prompt #8-The Obscurities of the Victorian Society In Pride and Prejudice, Jane Austen satirizes the superficially built society in Victorian Era by pointing out the flaws with the recurring themes of marriage versus love and gender roles through dramatic irony and character relations. All relationships and the idea of true love tend to be obscured by this materialistic society that is based on wealth, power, title, and connections. Jane Austen constantly paintsRead More Views on Pride, Prejudice and Marriage in Jane Austens Pride and Prejudice5150 Words   |  21 PagesViews on Pride, Prejudice and Marriage in Jane Austens Pride and Prejudice Pride pride n., v., 1. high (or too high) opinion of ones own dignity, importance, worth, etc. 2. the condition or feeling of being proud. 3. a noble sense of what is due to oneself or ones position or character; self respect; self esteem. prejudice n., v., 1. an opinion In the novel by Jane Austen, displays a severe contrast between Elizabeth and Darcy in the story. Jane Austen does thisRead MoreJane Austen’s Novel Pride and Prejudice Essay874 Words   |  4 Pagesadvantageous marriage for the English novelist, Jane Austen. Her realism, biting irony and social commentary have gained her historical importance among scholars and critics (Southam). Austen’s major novels, including Pride and Prejudice, were composed between the years 1795-1815. During those twenty years England was at the height of its power facing many historical landmarks (Thomson). It is no coincidence that Jane Austen’s novel, Pride and Prejudice, coincides directly with the historical eventsRead More An Analysis of Characters in Jane Austens Pride and Prejudice1662 Words   |  7 PagesAnalysis of Characters in Jane Austens Pride and Prejudice An author will often give his or her work a title that reflects the overall theme or meaning of the piece-this is certainly the case in Jane Austens novel Pride and Prejudice. A title may set the mood or describe a situation which otherwise might require several paragraphs to develop. Pride and Prejudice is a combination of humor, irony, and twists of events. Austen entitles her work Pride and Prejudice to emphasize subtly the fact

Marketing and Competitive Environment Potential Customers

Question: Discuss about the Marketing and Competitive Environmentfor Potential Customers. Answer: Abstract This paper is about marketing in a competitive environment. The context covers the way to do marketing in a competitive environment to counter for external forces affecting businesses. The paper presents marketing in a competitive environment in case study case. The case study is carried out on a university in Australia, CQUniversity. The case is that, the CQUniversity is an institution located in Australia and faces stiff competition from other well established institutions in the region, international and local based institutions. A good marketing strategy has enabled the CQUniversity to compete favorably with the other preexisting universities. Executive Summary In summary, this paper is about how to market a firm to withstand the forces of market completion. The latter is a case study of the marketing case of CQUniversity. In a detailed manner, the mechanism enabling the CQUniversity to survive in its venture is captured. Different methods of adapting to a competitive environment such as the PEST approach are captured. Moreover, self-evaluative measures in an organization such as the SWOT analysis are also in context. The position branding of the CQUniversity is a part of this works. Segmentation and target market for the CQUniversity are also discussed. Moreover, market mix for this institution are discussed in depth. Marketing and Competitive Environment Marketing is the act of publicizing a good or a service to potential customers. Marketing involves commutating convincingly the value of a product to the buyers as captured by Hollensen, S. (2015). A producer has to market the product or service offered to the potential buyers and win their trust on the quality of the latter. On the other hand, a competitive environment refers to the dynamism of the external forces that drive the performance of the business in its venture (Farahani et al., 2014). The forces include competition for customers with the similar business operatives among others. A business firm must acknowledge the competitiveness of its operational environment and device mechanism to counter the same. CQUniversityMarketing Background The CQUniversity is one of the most fast growing institutions of higher learning in Australia. The university has depicted a commendable growth trajectory as from the year 2009. The growth is characterized by a launch of new constituent campuses, new courses, excellent performance and a good public reputation. The infrastructure has grown and a rapid increase in the number of students witnessed for the past few years. The CQUniversity was crowned the full status in 1992, and therefore its not as old in this status as many other universities in Australia. The university pioneers a unique program like the distance learning in Australia (McMillan, Kinnear Babovic 2015). Other courses by this great university include; engineering, visual arts, trades and training among many other courses. The launch of CQUniversity into a university status put this institution into a pool of competition with the other existing universities in Australia and the world. The competitive environment for the CQUniversity includes the University of Newcastle, Queensland University of Technology, Royal Melbourne Institute of Technology, and the University of Wollongong among other institutions. The CQUniversity is therefore faced with stiff completion from the preexisting universities prior its launch. However, the CQUniversity has strived and overcame the external forces to a great institution in Australia. The success of the CQUniversity is attributed to its effective marketing strategy. The university has its marketing department or directorate bestowed with the mandate of publicizing the institution to the potential customers. The effectiveness of marketing for this university is that the management of the University encourages every department to share the goals of the university with everyone in a bid to effectively reach as many people as possible and make the CQUniversity well known. The marketing directorate for the CQUniversity is responsible for the branding of the latter, recruitment of new students, advertising as well as the devising the marketing policies. Demand Assessment for the CQUniversity. The demand for the CQUniversity can be termed as high, citing the rapid growth of this university within a relatively short period. The university capacity has grown to more than 30,000 students reaching the capacity for some of the oldest universities in Australia. Moreover, the demand for the quality of education offered by the CQUniversity has led to the creation of new courses, and the introduction of a virtual learning environment which caters for the distance learning enrolled program students (Seary, K., Willans, J., Cook, C. 2016). Segmentation TargetMarket for CQUniversity The segmentation of the CQUniversity is that the university has several constituent campuses specialized in offering specified courses and hence improving quality of education (Cross, Belich Rudelius, 2015). Segmentation has seen improvement in the administration of this university and therefore quality policy making for a smooth running of the institution. The target market for the CQUniversity is the education enthusiasts in all levels of learning including undergraduates, masters as well as Ph.D. students. The university launched the distance learning program to complement the old style of learning and therefore to target the technology lovers who wish to learn online without stepping to the university premises physically. MarketingMix Analysis for the CQUniversity. Market mix refers to the variety of products or services that make a customer purchase from a given producer or business (Dolnicar Leisch, 2017). Several factors have led to the increased customer base for the CQUniversity. The main factors behind the success of this institution include; pioneering the distance learning in Australia and hence attracting many scholars. The commitment to excellence by ensuring quality education and diversification of the universitys programs has also led to increased number of scholars. The Australian population is in a quest for quality education and hence the CQUniversity has launched several universities across the country to reach many people. The CQUniversity gives academic promotions to scholars and the staff to motivate the stakeholders of the university to perform to their best. The promotions drive the working habit for the staff as well as the students and therefore quality education. Moreover, the student fees for the CQUniversity is relatively low compared to other universities like the Queensland University of Technology, and therefore the CQUniversity has a competitive strategy against its competitors (Albayrak, 2015). PEST Analysis for the CQUniversity. The PEST analysis refers to the analysis of the Political, Economic, social as well as the Technological orientation of a given business firm, (Ho, J. K. K. 2014). The PEST analysis mainly focusses on the external factors affecting the performance of business. Since the launch of the CQUniversity, it has abided to the requirements for quality educations as stated by the Australian government. Moreover, the CQUniversity is fully branded, lawfully and hence it can operate anywhere in Australia. The compliance with the governmental regulations was the first step in the success journey by the CQUniversity. The economic orientation of the CQUniversity is that the university has a comparatively huge capital base to fund its operations. The latter is drawn from the student fee, research program donation as well as government funding. The university has therefore been able to fund its expansion programs and start new programs. The CQUniversity success history is associated with the institutions understanding of the social requirement for affordable and quality education in Australia. The CQUniversity put into consideration the trend in the social life of digitization and launched the distance learning program for the digital age. Moreover, the CQUniversity has considered the trends in technology in its launch of the virtual learning environment. Use of internet in learning has been key, and therefore the CQUniversity has embraced the technological trend and hence attracting many students. Competitor Analysis for CQUniversity. The CQUniversity has quite a number of competitors. Competitor analysis is very important to ensure continued strategy to beat the competitors (Shabanova, et al. 2015). The main competitor institution to the CQUniversity is the Queensland University of Technology. The competition is evident in the courses offered, the number of students and of course the quality of education. The Queensland University of Technology has a relatively larger number of students than the CQUniversity. Moreover, the Queensland University has number of courses than the CQUniversity. Contrarily, the CQUniversity offsets the Queensland University on the quality of education according to the QS university ranking. Moreover, the CQUniversity has unique courses offered like the distant learning compared to the Queensland University of Technology. CQUniversity SWOT Analysis. The SWOT analysis is a detailed review of the Strengths, Weaknesses Opportunities and the Threats of an organization. The CQUniversity strengths are that the institutions have unique courses like the distant learning that attract a good percentage of students into the institution. Moreover, the institution has relatively low fees charge per unit compared to the competitors like the Queensland University of Technology. Besides, the CQUniversity has embraced segmentation and hence diversified its operation and customer base (Shabanova, et al., 2015). The weaknesses for the CQUniversity are that the University has comparatively less advanced infrastructure compared to the other advanced institutions like the Royal Melbourne Institute of Technology. This means that the university cannot offer some technical courses in a more professional way like the Royal Melbourne Institute of Technology and therefore its outcompeted for some courses. However, the CQUniversity has opportunities for growth which includes the enthusiastic generation of learners are ready to embrace technology backed learning programs, and therefore the CQUniversity should advance its distance learning more to offer quality virtual learning environment. Contrarily, the CQUniversity faces stiff competition from the foreign-based institution the region, and therefore its growth is somehow limited. The stiff competition is a threat to the growth of the institution. Value Brand Positioning Analyses for the CQUniversity The CQUniversity is highly valued in Australia. The university has a long history of its successful alumni. Delgado-Ballester and Fernandez (2015) has it that brand positioning is the position a given company or business firm has in the minds of customers. The CQUniversity has a good brand position in Australia as and yonder. The University is positioned as a good option to study at for among the students in Australia. The university has a sustainable position in the minds of its customers due to its marketing strategy (Fung et al., 2013). Conclusively, the CQUniversity has a good marketing team and an effective strategy. The marketing team has driven the CQUniversity to great heights in spite of its few years in a university status. Its important for an organization to align itself with its PEST orientation to enhance and smoothen its interactivity with the environment. Moreover, the SWOT analysis is crucial determining a firms position in business. References Seary, K., Willans, J., Cook, C. (2016). Design for success: Did we get it right? Measuring the success of STEPS as a remodelled CQUniversity enabling offering.International Studies in Widening Participation,3(1), 4-18. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Farahani, R. Z., Rezapour, S., Drezner, T., Fallah, S. (2014). Competitive supply chain network design: An overview of classifications, models, solution techniques and applications.Omega,45, 92-118. McMillan, G., Kinnear, S., Babovic, N. (2015). Comprehensive universities and the role of the national TAFE system: the CQUniversity context.About the research, 16. Delgado-Ballester, E., Fernandez Sabiote, E. (2015). Brand experimental value versus brand functional value: which matters more for the brand?.European Journal of Marketing,49(11/12), 1857-1879. Lee, M. (2008). Social Inclusion, the Market and CQUniversity.Frontline,16, 13. Fung, M. K., Chaiechi, T., IDaneshgar, F., Fujii, T., Komaran, R., Laurence, G., ... Fisher, C. (2013). Business Economic g, volumezent. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Dolnicar, S., Leisch, F. (2017). Using segment level stability to select target segments in data-driven market segmentation studies.Marketing Letters, 1-14. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), 6478-6492. Albayrak, T. (2015). Importance Performance Competitor Analysis (IPCA): A study of hospitality companies.International Journal of Hospitality Management,48, 135-142. Shabanova, L. B., Ismagilova, G. N., Salimov, L. N., Akhmadeev, M. G. (2015). PEST-Analysis and SWOT-Analysis as the most important tools to strengthen the competitive advantages of commercial enterprises.Mediterranean Journal of Social Sciences,6(3), 705